Colorado manufacturing companies have embraced lean manufacturing, formed task forces and are actively sharing ideas, opportunities and resources to help them stay in business and hopefully grow. One element that has not been talked about much yet, but is equally important is “Lean Marketing.”
Lean manufacturing, a philosophy aimed at eliminating waste from the production process, has helped thousands of corporations in Colorado and around the world improve productivity in their manufacturing processes. However, the growth of these companies is now being constrained by their inability to increase sales and fill the newly found production capacity.
The challenge of marketing is to fill the increased capacity with orders. “It doesn’t make much sense to spend the time and money to employ lean manufacturing tactics and continue on with fat marketing, or worse yet no marketing,” according to Greg Snyder, president and CEO of Incognito Marketing. “Lean marketing is a very effective way to turn the increased capacity gains achieved from lean manufacturing into increased sales and growth. (more…)