Incognito Marketing today announced that it has been hired by BB Countertops and Cabinets for general marketing services and to update their Website to match their new lean manufacturing approach.
BB Countertops and Cabinets manufactures custom laminate countertops in Colorado Springs in its new state-of-the-art 18,000 square foot manufacturing facility. The companies will work together to develop marketing programs to support BB Countertops’ “New Face, New Place” efforts to position the company for growth during these challenging times.
“We were referred to Incognito Marketing by a lean manufacturing consultant we hired,” said Clarke Coons, sales and marketing manager for BB Countertops and Cabinets. “They immediately understood what we were trying to accomplish and I was confident they would be able to help shift our Website to be more customer centric.”
“BB Countertops and Cabinets is in the process of remaking the business in order to better service customers and more effectively compete. An important part of any successful business strategy, especially during times of change, is to effectively communicate the company’s message to customers and potential customers,” commented Greg Snyder, president and CEO of Incognito Marketing. “We are very pleased to be helping BB Countertops through their transition and extend their lean manufacturing approach to their marketing efforts.”
To date, Incognito Marketing has completed the new Website and is now working on a marketing plan. “During the migration from the old Website to the new one, several customers commented that the new site was so much easier to work with, which is in keeping with our lean manufacturing migration,” Coons added.
