Qualtek Postcard Design

Colorado Springs-based Qualtek is a tool and die manufacturing company.  The business was founded in 1952 and has expanded its services to include heat treating, metal finishing, wire EDM and custom metal stampings.  The two companies will create sales and marketing programs and supporting materials to help Qualtek grow through difficult economic times.
“We don’t have an internal marketing department and had never created a marketing program before.  But given the economy we thought the timing was right to try and capture more business through a sales and marketing program,” commented Steve Bailey, general manager heat treat for Qualtek Manufacturing.  “Incognito Marketing had been talking with us over the past few years.  We were impressed with their persistence and good ideas which made it easy to hire them.”

“It is especially important to market your business and work to drive sales in a down economy.  You potentially save your business, strengthen your market position and put your business in the right place to maximize growth as the economy strengths,” according to Greg Snyder, president and CEO of Incognito Marketing.  “The combination of Qualtek’s quality product and our market knowledge and experience will prove to be a powerful mix.”

In challenging times it is important to look at your business with a renewed perspective to find alternative ways to approach growing your business.  Doing the same thing and expecting a different outcome is a strategy doomed to fail.

“One of the benefits of working with someone outside the company is that they bring a new approach to the process and help us be more creative.  Incognito Marketing has helped us lighten up and see things differently.  It has been an enjoyable process,” Bailey added.