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Marketing for Manufacturing


Greg Snyder, Marketing Director for Incognito Marketing is in Washington DC this week.  He is there with a delegation from Colorado Springs, Colorado to talk with Congress about the challenges Amercan small businesses face at this time.

Small business has always been the lifeblood of our country.  Nuturing and growing American business is vital to our economic and emotional recovery.

It is time to stop talking about how bad things are and start making a plan. It has been said that without a vision the people perish. So let us begin to see the type of future we want for our business. Let us have the creativity and vision to build products and services that meet needs globally.

Maybe it is time for change, and we move gracefully into the future and embrace the new ideas.

Erin

Qualtek Postcard Design

Colorado Springs-based Qualtek is a tool and die manufacturing company.  The business was founded in 1952 and has expanded its services to include heat treating, metal finishing, wire EDM and custom metal stampings.  The two companies will create sales and marketing programs and supporting materials to help Qualtek grow through difficult economic times.
“We don’t have an internal marketing department and had never created a marketing program before.  But given the economy we thought the timing was right to try and capture more business through a sales and marketing program,” commented Steve Bailey, general manager heat treat for Qualtek Manufacturing.  “Incognito Marketing had been talking with us over the past few years.  We were impressed with their persistence and good ideas which made it easy to hire them.”

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UPDATE:  Incognito has just completed a new web design for Seyer Industries.  Go look at the new web site and tell us what you think!

The new Seyer web site designed by Incognito Marketing

St. Peters, Missouri-based Seyer Industries is a third generation, family-owned business that designs and manufactures support systems exclusively for military aerospace applications.  Seyer serves as a supplier to major prime contractors such as The Boeing Company, Lockheed Martin Corporation, Pratt & Whitney and Sikorsky as well as a direct government contractor to the departments of the Navy, Air Force, and Army. The two companies will team to develop professional materials that reinforce Seyer Industries’ strong reputation in this niche market.

Seyer Industries focuses on a very small group of customers and consequently does not have an internal marketing department.  However, it still requires professional materials so it started looking outside the company for help. According to Chris W. Seyer, Business Development with Seyer Industries, “About the same time we started looking for help we received a direct mail marketing piece from Incognito Marketing.  I found their web site to be very compelling and it seemed they had the same company ideals which made the decision easy to hire Incognito Marketing.”

“We practice what we preach and were very pleased to get the call from Seyer Industries as a result of our post card mailing,” commented Greg Snyder, president and CEO of Incognito Marketing.  “Seyer understands that no matter the size of their market, it is still important to put the right image out in the marketplace to reinforce your brand and reputation, which has made working together a success.”

Seyer concurs, “So far Incognito Marketing has been very easy to work with.  The options they presented to us were what we asked for.  They listen to us and provide us with work that is within the context of what we asked for rather than trying to tell us something we don’t want.”

Greg will be the featured speaker at the Colorado Rural Development Council’s Colorado Entrepreneurship MarketPlace in La Junta on October 10.  This event will stimulate small business development and rural community growth throughout rural Colorado.

Greg will discuss how you can build your own “brand” in today’s competitive world.  His presentation titled Branding a Product or Service – How do I do it? will cover:

  • Creepin’ Commodities!
  • Sticking to Your Story
  • The Payoff
  • Pigs & Spiders

The Colorado Entrepreneurship MarketPlace is Friday, October 10 from 7:00 AM to 5:00 PM at Otero Junior College in La Junta, CO.  Snyder will be speaking from 10:45 to 11:30 AM in Wheeler 111.

To register to attend go to http://www.regonline.com/Checkin.asp?EventId=638446.

Greg Snyder will be the featured speaker at the Colorado Community Revitalization Association (CCRA) Conference in Steamboat Springs on September 18.  CCRA is a nonprofit, membership association committed to building better communities by providing assistance to downtowns, commercial districts and town centers in Colorado.
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Business that went overseas is coming home.

Ship in Port

Supply chains are becoming more continental and regional as soaring transportation costs outweigh relative labor costs worldwide.

This is the result of several factors:

1. Transportation

Transportation (fuel) costs have become a larger factor than cheap labor. It is more economical to have suppliers re-locate near manufacturers and to invest in more numerous, smaller distribution centers than to chase low cost labor to distant locations.

An article on the front page of June 13, 2008 Wall Street Journal read:
Stung by Soaring Transport Costs, Factories Bring Jobs Home Again

Shipping cost per container has increased by 300% since 2000

Transit times are tied to inventory

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