Take Me for a Ride Big Daddy

Response rate increases significantly with new Web site

Incognito Marketing has been hired by Christofferson Commercial Builders, Inc. to create an updated Web site and develop marketing materials to support and improve sales effectiveness.

Colorado Springs-based Christofferson Commercial Builders, Inc. specializes in commercial projects in the restaurant, financial and retail industries.  The company conducts business in 17 states.  Local Clients include McDonalds, Chase Bank and the Coutura Design Center as well as many others.  (more…)

Important Marketing Investment for Future Growth

Colorado Springs-based Concepts in Millwork, Inc. specializes in custom architectural millwork and fixtures for government facilities, medical facilities, retail facilities, educational facilities, professional sports venues, and airports.

“After 28 years of being in business in Colorado Springs, we made the decision that it was time to broaden our market.  To begin that process, creating a Web site was a necessity which would require outside help and expertise,” said Trey McFarlin, Vice President of Projects for Concepts in Millwork, Inc.  “We received several post card marketing pieces from Incognito Marketing which caught our attention.  And, when we met Greg and his team we were comfortable they would be able to understand our detail oriented nature and get this done.”

“When economic conditions erode, it is vital to continue to market your business or get lost in the washout,” according to Greg Snyder, president and CEO of Incognito Marketing.  “Concepts in Millwork, Inc. is proving its business acumen, by investing in marketing and getting more aggressive about diversifying their customer base in this environment.  This type of strategic investment and active implementation will help them stay in business today and accelerate their growth when the economy strengthens.”

Concepts in Millwork will continue its market expansion plans by using Incognito Marketing’s 7-hit Blitz campaign.

Colorado Springs-based Qualtek is a tool and die manufacturing company.  The business was founded in 1952 and has expanded its services to include heat treating, metal finishing, wire EDM and custom metal stampings.  The two companies will create sales and marketing programs and supporting materials to help Qualtek grow through difficult economic times.
“We don’t have an internal marketing department and had never created a marketing program before.  But given the economy we thought the timing was right to try and capture more business through a sales and marketing program,” commented Steve Bailey, general manager heat treat for Qualtek Manufacturing.  “Incognito Marketing had been talking with us over the past few years.  We were impressed with their persistence and good ideas which made it easy to hire them.”

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Colorado Springs-based Source Architechnology is a commercial architectural company specializing in historic preservation. The two companies will team to develop a brand image and marketing programs to position Source Architechnology as the area expert for historic preservation projects.

“When I met Greg through the local Rotary Club, I knew we were like minded people and that we took the same approach to business which gave me an immediate trust,” said Tim Stroh, vice president for Source Architechnology.  “Greg keeps it light, but knows what he is doing and when to be serious.”

“Building a brand requires clear direction and the ability to truly differentiate your business in the market,” commented Greg Snyder, president and CEO of Incognito Marketing.  “We appreciate the fact that Source Architechnology is able to give us clear direction and then leave it up to us to get creative and provide truly unique work.”

Incognito Marketing today announced that it has been hired by Magnum Tool Company to create professional marketing media presentations for trade show lead generation.

Colorado Springs-based Magnum Tool Company Inc. is comprised of two separate, fully integrated turnkey precision machine shops servicing medical, aerospace and high-tech industries. The companies will work together to develop marketing programs to support Magnum Tool Company’s lead generation efforts and to position the company for growth during these challenging times.

“I met Greg Snyder through a local industry group,” said Mike Long, Sales Manager with Magnum Tool Company. “Greg brought Graham Productions in on the project and once I saw their joint presentation, I was sold immediately. In fact, I wrote a check right then to get things started.”

“Magnum Tool Company recognized the need to stay current, stand out and compete effectively in today’s marketplace. That meant their PowerPoint slide show was no longer enough,” commented Greg Snyder, president and CEO of Incognito Marketing. “We are very pleased to be helping Magnum Tool Company upgrade their trade show marketing presentation and provide them with a powerful, captivating film that stands out and gets results.”

Magnum Tool Company put their new video to the test at a recent trade show. “We received an outstanding response. Very high profile prospects were stopping by to watch the video. One corporate procurement director watched it two times and determined we were a good fit just from the video,” Long added.

Incognito Marketing today announced that it has been hired by BB Countertops and Cabinets for general marketing services and to update their Website to match their new lean manufacturing approach.

BB Countertops and Cabinets manufactures custom laminate countertops in Colorado Springs in its new state-of-the-art 18,000 square foot manufacturing facility. The companies will work together to develop marketing programs to support BB Countertops’ “New Face, New Place” efforts to position the company for growth during these challenging times.

“We were referred to Incognito Marketing by a lean manufacturing consultant we hired,” said Clarke Coons, sales and marketing manager for BB Countertops and Cabinets. “They immediately understood what we were trying to accomplish and I was confident they would be able to help shift our Website to be more customer centric.”

“BB Countertops and Cabinets is in the process of remaking the business in order to better service customers and more effectively compete. An important part of any successful business strategy, especially during times of change, is to effectively communicate the company’s message to customers and potential customers,” commented Greg Snyder, president and CEO of Incognito Marketing. “We are very pleased to be helping BB Countertops through their transition and extend their lean manufacturing approach to their marketing efforts.”

To date, Incognito Marketing has completed the new Website and is now working on a marketing plan. “During the migration from the old Website to the new one, several customers commented that the new site was so much easier to work with, which is in keeping with our lean manufacturing migration,” Coons added.