BB Countertops and Cabinets manufactures custom laminate countertops in Colorado Springs in its new state-of-the-art 18,000 square foot manufacturing facility. The companies will work together to develop marketing programs to support BB Countertops’ “New Face, New Place” efforts to position the company for growth during these challenging times.

“We were referred to Incognito Marketing by a lean manufacturing consultant we hired,” said Clarke Coons, sales and marketing manager for BB Countertops and Cabinets. “They immediately understood what we were trying to accomplish and I was confident they would be able to help shift our Website to be more customer centric.”

“BB Countertops and Cabinets is in the process of remaking the business in order to better service customers and more effectively compete. An important part of any successful business strategy, especially during times of change, is to effectively communicate the company’s message to customers and potential customers,” commented Greg Snyder, president and CEO of Incognito Marketing. “We are very pleased to be helping BB Countertops through their transition and extend their lean manufacturing approach to their marketing efforts.”

To date, Incognito Marketing has completed the new Website and is now working on a marketing plan. “During the migration from the old Website to the new one, several customers commented that the new site was so much easier to work with, which is in keeping with our lean manufacturing migration,” Coons added.

Pikes Peak Plastics is a full-service injection molding manufacturing company based in Colorado Springs. The companies will work together to clarify Pikes Peak Plastic’s story, build the existing customer base, broaden their market, and grow the business.

“We heard Greg Snyder speak at the May Manufacturing Task Force meeting on the subject of lean marketing for manufacturers and were impressed,” according to Silvia Maynard Pikes Peak Plastic’s administration manager. “The concepts he discussed sounded like a good fit for our organization so we contacted them.”

“Pikes Peak Plastics is another great example of a local manufacturing company that will benefit from marketing their products in order to compete on an international stage, and to sustain and grow their business,” said Greg Snyder, president and CEO of Incognito Marketing. “Our strength lies in helping customers craft their story and we are looking forward to telling Pikes Peak Plastics’ story.”

ASC Global Technologies competes with many large companies world-wide. They needed to be able to differentiate themselves from their competitors and create the right image in the market.

“During the review process we saw a sample of the Web sites Incognito Marketing had created and was drawn to the uniqueness of their designs,” according to Tom Cimino, Chief Marketing Officer with ASC Global Technologies. “We were impressed by Incognito Marketing’s professionalism and business acumen which was different than many web developers we have encountered.”

“During the best of times strong differentiation in the market is critical. That is magnified many times in the challenging economic conditions we are facing today, commented Greg Snyder, president and CEO of Incognito Marketing. “We are pleased to be working with such a talented group of people who understand the value of marketing especially during tough economic times, and we look forward to helping ASC Global position their company for growth today and going forward.”

The reason Incognito Marketing exists is to rebuild American Manufacturing.

I know that may be tilting at windmills like Don Quixote but this is important!
Our country was built on manufacturing. Manufacturing jobs are vital to our standard of living. Each job in manufacturing creates 7 additional jobs, while a professional services job creates 3 or 4 (good but not as many). We need to build stuff! (more…)

“We are excited to be helping a student receive the education and the training necessary to get a good manufacturing job after graduation,” according to Greg Snyder, president and CEO of Incognito Marketing. “Today’s students are important to the future of American manufacturing. One of the challenges facing the industry is maintaining a strong pool of talent to fill future jobs. The Incognito Marketing Scholarship is our way of helping to keep manufacturing a part of the American economy and lifestyle.” (more…)

The Office of International Affairs provides many important and valuable services to the local community. They needed a mechanism through which to tell their story in a quick and compelling way. (more…)

Manufacturers are in need of lower cost locations to move their facilities in lieu of going overseas and Monte Vista needs jobs. “We know that Monte Vista has a great deal to offer a company looking for a better, safer and less expensive place to locate its facility,” said Charles Spielman, corporation president. “What we need is help in identifying and targeting appropriate companies to make sure we are on their list for consideration. That’s where Incognito Marketing comes into the process.” (more…)

“Companies such as Incognito Marketing make it possible for students to receive a high level of education at PCC who might not be able to afford it otherwise. We are thrilled to add Incognito Marketing to our growing list of supporters,” said Diane Porter, executive director of the Pueblo Community College Foundation.

Students enrolled at PCC in machining technology, industrial electronics technology, engineering technology or welding technology are eligible. The scholarship is base on financial need. To qualify, students must carry a minimum of nine credit hours per semester, maintain a 3.0 GPA per semester, and cannot qualify for financial aid. The scholarships will be awarded in the fall and spring semesters, for two years provided the student meets the scholarship criteria. (more…)

Colorado Springs, Colo. – April 24, 2007 – Incognito Marketing today announced that Greg Snyder, the company president and CEO, will be the featured speaker at the Manufacturing Task Force May meeting. He will discuss the importance of lean marketing to the growth of manufacturing in Colorado Springs. His presentation is titled Lean Marketing – Manufacturing the Right Kind of New Business for Maximum Results and Minimum Waste.

• What marketing is and what it’s not: No more bulleted lists!
• Fat marketing: No marketing
• Lean Marketing
• Quick Start, three actions you can take this week (more…)
  ]]> http://incognitomarketing.com/blog/2007/04/24/incognito-marketing-ceo-featured-speaker-at-may-manufacturing-task-force-meeting/feed/ http://incognitomarketing.com/blog/2007/03/07/lean-marketing-increasing-sales-and-growth-for-manufactures/ http://incognitomarketing.com/blog/2007/03/07/lean-marketing-increasing-sales-and-growth-for-manufactures/#comments Wed, 07 Mar 2007 21:28:58 +0000 incognito http://incognitomarketing.com/blog/2007/03/07/lean-marketing-increasing-sales-and-growth-for-manufactures/ Colorado manufacturing companies have embraced lean manufacturing, formed task forces and are actively sharing ideas, opportunities and resources to help them stay in business and hopefully grow. One element that has not been talked about much yet, but is equally important is “Lean Marketing.”

  Lean manufacturing, a philosophy aimed at eliminating waste from the production process, has helped thousands of corporations in Colorado and around the world improve productivity in their manufacturing processes. However, the growth of these companies is now being constrained by their inability to increase sales and fill the newly found production capacity.

  The challenge of marketing is to fill the increased capacity with orders. “It doesn’t make much sense to spend the time and money to employ lean manufacturing tactics and continue on with fat marketing, or worse yet no marketing,” according to Greg Snyder, president and CEO of Incognito Marketing. “Lean marketing is a very effective way to turn the increased capacity gains achieved from lean manufacturing into increased sales and growth. (more…)

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