A good ad design can only have one offer.
Keep your message clear and simple by offering only one item as the main focus because there is already a world of clutter and you want to stand out.
Incognito’s creative advertising is built around an age-old proven structure that hasn’t changed no matter what new technological delivery system is used.
The basis of this structure is your story.
We begin with a powerful graphic representation of your product or service or the problem faced by your audience.
This is in tandem with a short headline telling them you are speaking to them and understand their problem.
The next part is an amplification of the headline, giving a little more clarification of the solution.
Then the body copy or text of the ad design is a combination of facts about the product or service and a translation of those facts into the benefits of buying and using your solution.
We’re back to what’s in it for them and why they should buy.
Finally, there is a strong call to action with your phone number, e-mail address, website and address if needed.
Make sure to include your logo / branding.