Digital Marketing Services
HOW IT WORKS:
We bait the hook to land your Ideal Customer.
Our Process:
1. First, we create a strategic master marketing message about how you solve your ideal clients’ problems. This makes a case for your Value, so you can get paid what you’re really worth.
2. Next, we translate these facts into benefits, so your target market knows how they will be better off by doing business with you, . . . “What’s in it for them“.
3. Finally, we combine these words with strong graphic design to clearly communicate your story to the right people at the right time and place. (Websites, print, ads, logos, radio, television, direct mail, social media marketing, press releases, etc.)
This is your story of value, Your Bait.
We craft it and use it to pre-sell your offerings to your ideal customer/prospect.
Your story is our primary product.
Everything else is a delivery system for your story.
What’s in it for you?
- Get new high profit customers.
- Keep the customers you have.
- Increase order size and frequency.
- Smooth out cash flow.
We aim to create profit for you by attracting the right kind of new customers, keeping profitable customers, and increasing sales to both.
Positive results depend upon a clear, presented story of what makes you different and how your ideal customer will benefit from those differences.
Your ideal customer should be clearly defined to accurately craft your story, just as when you go fishing, you decide if you want catfish, trout, or marlin.
The type of fish you want determines the bait (Your Story), and where and how to present the bait to the fish.
Similarly, your ideal customers’ needs, wants hopes, etc., will determine the most attractive bait to create. (marketing message – Your Story of Value).
Without this compelling story, your chances of attracting and doing business with your ideal customer will be reduced.
We work with you to craft a custom campaign that fits your needs, (without stuff you don’t need).
Let’s say you just need to have a logo designed, or a brochure, or printed material, or presentation graphics, or a website.
We can take care of just about anything you need. Graphic design is one thing we’re really known for as well as writing, photography and advertising.
So whatever you have in mind, give us a call. We’re ready when you are. 719-338-5237
DIGITAL MARKETING SERVICES:
Individual items or custom campaigns designed to give you what you need, the way you want it.
Marketing Strategy
First, we define your ideal customers, determine what they value, what they want and clarify what makes you different from the competition.
Then we craft a Master Story of your unique Value to be used in all marketing, advertising and communications.
This story, combined with consistent logo usage, graphic style, colors and message result in a positive memorable brand.
Website Design & Development
Many websites look nice but are unclear about how you solve your clients’ problems or why they should buy from you.
You have only 5 seconds to capture a viewer’s attention on your home page and make them want to know more.
Based on your Master Story, we design a website that quickly communicates what makes you different and Valuable to high-profit prospects.
A successful campaign uses your web presence as the foundation for all your digital marketing efforts.
Our website design is easy to navigate, downloads quickly, and works across all platforms, but without the Story, they are just technology.
Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC)
Your website won’t generate sales if no one can find it, so our professional digital marketing services include search engine marketing, pay per click advertising, email marketing campaigns, mobile search and social media ads to drive traffic to your website.
Graphic Design, Logo Design and Branding
Incognito’s powerful images tell your Story of Value with emotional force.
Incognito’s graphic design employs the psychology of attraction, breaks rules to get attention and is focused on simplicity and clarity.
It is not graphic design to win awards, but design to communicate your unique Value and get results.
Copy Writing, Content Creation
Technology changes constantly, creating new digital channels for your message.
What does NOT change is your Story of Value. Incognito’s copy writing clearly communicates how you solve your customers’ problems, what makes you different from your competition and turns those differences into benefits, illustrating your value, (“What’s in it for them”).
Photography & Illustration
Worth a thousand words . . . our photographs and illustrations show and sell with clarity and emotion, demonstrating your Story of Value.
Incognito’s professional services like video marketing, ppc ads, social media and google ads, all online marketing campaigns, depend on strong photography and illustration to get you a new paying customer.
CLIENT COMMENTS
“Incognito is exceptional. Greg designed our logo and was very patient as we went through several iterations. He also designed an incredible marketing brochure for the company. Top notch! “
Alex Senkoff, M.D. / Veritas Management Group
“Greg is great at taking the information and coming up with ideas, . . . he knows how to present products that are difficult to present and promote, . . . has created good response to trade journal ads in a field where you usually don’t get responses.“
Robin Mason / VP Sales & Marketing / Velcon Filters
“Greg’s greatest strength is that you can give him a direction and he takes it over from there. You can turn him loose and trust that it will be done and done well.“
Milt Sommers / President & CEO / Drummer Tweeds
