We bait the hook to land your Ideal Customer.
Our Digital Marketing Team follows a Process:
First, we create a strategic message about how you solve your ideal clients’ problems – this is your Story of Value and perhaps the most important digital marketing service.
Second, we translate these facts into benefits, so your target market knows how they will be better off by doing business with you, . . . what’s in it for them.
Finally, we combine the words with strong graphic design to clearly communicate your story to the right people at the right time and place. (Websites, print, ads, logos, radio, television, direct mail, e commerce, public relations, social media, press releases, etc.)
This is your story of value, Your Bait.
This is the most important thing we do as a digital marketing company.
We craft it and use it in content development to create customer engagement and increase sales through our online marketing services.
Everything else is just a delivery system for your story of value.
What’s in it for your company?
• Attract new high profit customers.
• Retain the customers you have.
• Increase order size and frequency.
• Smooth out cash flow.
As a full service digital agency, our goal is to create profit for you by attracting the right kind of new customers, keeping profitable customers and increasing sales to both.
Positive results depend upon a clear, simply presented story of what makes you different and how your ideal customer will benefit from those differences.
Your ideal customer should be clearly defined to accurately craft your story, just as when you go fishing, you decide if you want catfish, trout or marlin.
The type of fish you want determines the bait, (Your Story), as well as where and how to present the bait to the fish.
Similarly, your ideal customers’ needs, wants, hopes, etc., will determine the most attractive kind of bait to create. (marketing message – Your Story).
Without this compelling story, your chances of attracting and doing business with your ideal customer will be reduced.
As a digital marketing firm, we work with you to craft a custom campaign that fits your needs, (without stuff you don’t need).
What if you just want a website?
Let’s say you just need a logo, or a brochure, printed material, mobile app development, presentation graphics or website development.
Incognito is a direct marketing consulting firm devoted to helping our clients achieve success whether they are small businesses or huge firms.
We can take care of just about anything you need.
Large or small.
Graphic design is one thing we’re really known for as well as writing, photography and advertising.
Marketing Strategy Professional services
First, we define your ideal customers, determine what they want and clarify what makes you different.
Then we craft a Master Story of your unique Value to serve as the basis for your digital strategy in all marketing, advertising and communications.
This story, combined with consistent logo usage, graphic style, colors and message result in a positive memorable brand.
B2B Website Design & Development
Many websites look nice, but are not clear about how you solve their problems, why they should buy from you. This is part of all of our marketing strategies and digital marketing agency services.
You have only 5 seconds to capture the attention of a viewer on your home page and make them want to know more.
Based on your Master Story of Value, we design a website that quickly communicates what makes you different and Valuable to high profit prospects.
Our website design is easy to navigate, download quickly and works across all platforms, but without the Story of Value, they are just technology.
Incognito acts as your digital marketing manager so you can be found online in the digital world.