Graphic Design Colorado Springs
We show prospects how you solve their problems and make their lives better, so they want to buy from you.
Click image for a larger view
Incognito’s Graphic Design Services
You need to stand out from the competition to communicate and you need to communicate to generate leads, attract new clients and increase sales.
One way Incognito makes you stand out is through captivating graphic design.
You have only about 5 seconds to make your audience stop and look at you, your company and what you have to offer.
Incognito’s graphic design process utilizes the psychology of attraction and often breaks rules to get attention, but it is always focused on simplicity and clarity of communication.
Our design studio presents usual concepts in unusual, sometimes audacious ways, making connections between previously unconnected ideas.
We often employ metaphor, humor, the unexpected idea and emotion to tell your story with a combination of graphics, words and pictures.
This is your story.
We craft it and repeat it over and over to attract potential customers.
Incognito Marketing provides these graphic design services in Colorado Springs:
Our professional design services support your marketing strategy and branding with creativity.
Graphic design services include: web design, corporate identity, logo design, logo animation, packaging design, yard signs, product design, print design, trade show graphic design, illustration, advertising design, vehicle wraps, posters, email marketing, vehicle graphics, business cards, social media posts and more, (of course).
Our graphic designers are proficient in Adobe Illustrator, Adobe Photoshop and other graphic design software in creating your graphic design needs.
These graphic design projects are are part of our marketing services and are created to support your business model and marketing strategy.
Huge corporations and small businesses alike need great graphic design studio to make their marketing effective and attract new clients.
Our top graphic designers in Colorado Springs, CO apply professional design in creating social media marketing, web design and development, mobile app development, search engine optimization, social media optimization and branding.
It is not graphic design to win awards, but is graphic design to communicate and get results.
Incognito marketing approaches graphic design as a tool to communicate your compelling marketing message in keeping with your marketing strategy and business branding to motivate response from your prospects.
Unlike other graphic design companies, we are not out to win awards or just to be cute or clever.
Sure, we’ve won our share of awards over the years, but our graphic design services are focused on communicating your marketing message to your prospects in a way that makes them want to know more about you, and ultimately become your customer.
The job of top graphic designers is to solve the problem of how to quickly and clearly communicate your sales message to your ideal customer.
Often the problem is that your message is very complex, (because you know too much about your products and processes), to be quickly understood by people with less detailed knowledge, no matter how smart they are.
Don’t make prospects work to understand your message, because you will pay in lost sales.
So, our graphic design services rest on the foundation of simplifying complex concepts, in order to make them easily understood by the masses.
The job of a graphic design company is to convince your target audience that you understand them and know how to solve their problems.
This makes you more valuable than your competition in the mind of your prospects, and allows you to compete on your value, rather than competing on price.
We are professional listeners.
We listen to you and then we design.
No one knows more about your business than you, so we ask questions, listen carefully, and then begin the graphic design.
It is a tried and true process that assures the success of every project.
Working with you, we dig down to identify your ideal customer as closely as possible.
These are the people who make the buying decision for your products and services.
Identifying your clients as design engineers, production supervisors, general contractors, OEMs, male or female, age, education, geographic region, company size, etc., will determine the direction of the graphic design we create.
We are known for specializing in the attractive power of your story.
Design for Your Ideal Customer.
Keeping your target audience and ideal customer in mind, we carefully craft a compelling combination of powerfully engaging photographs or illustrations with clear, concise text to connect on both an emotional and intellectual level with the viewer.
Top graphic designers communicate on more than the visual level: they also stimulate your senses and emotions.
Some images make you nostalgic for past experiences or feelings, other images make you look forward with hope to something fresh.
Incognito’s graphic designers leverage the emotional power of an image to create intrigue and excitement.
We craft tempting designs that solve problems, innovative graphic design that is both smart and effective to make you stand out and get noticed.
Ours is graphic design that wows, that works, that makes a big impact and helps you stand out in crowded markets, build brand awareness and increase sales.
Our graphic design services create smart, innovative communication tools, including websites, logos, signage, trade show graphics, product literature, company capabilities brochures and product catalogs.
It is design that makes a difference.
Your story told, your product sold.
Memorable Logo Design / Corporate Identity
Just as you recognize a person when you see their face, so does your target market recognize your company by its face, your logo design.
When you see a person’s face you not only recognize them, but you also associate your feelings, beliefs and facts about them. Are they trustworthy, loyal, funny, giving, cheap, mean, tall, etc.?
It is the person’s Brand Identity you associate with their face. Your recognition and perception of their face is based on their hair color, smile, eyes, skin tone and other visual characteristics that are consistent every time you see them.
The same is true of your graphic design logo.
Good or bad, your logo design is the face of your company and carries associations of your quality, trustworthiness, customer service, responsiveness, price and expertise, your brand.
So, it has to be a great logo!
A great logo uses colors, typography, graphic elements and shapes as well as positive and negative space to communicate your brand identity consistently every time it is seen.
We begin your logo design project with quick, rough sketches to jump start our creativity and give us a place to start in the development.
After review, we use Adobe Illustrator to create more professional looking graphics for another round of reviews.
Finally, we develop vector format final logos in Adobe Illustrator and .jpeg files in Adobe Photoshop for use in print design, web design, social media marketing, email marketing, and digital marketing.
You get a great logo that meet your design needs and supports your brand and marketing.
Incognito is a graphic design studio, specializing in logos.
It’s what we do as part of the complete marketing strategy for B2B manufacturing marketing.
Your logo design and the branding message it conveys, provide powerful incentive for your ideal customer to choose your product and services more often than those of your competition.
It distinguishes your business from others in your industry and enhances brand loyalty.
So as you can see, a graphic design company will need to understand what your own business, your services and your products stand for and what strategic marketing message you want to communicate with your logo design.
What is your branding message?
Do you want to be seen as high tech, innovative and progressive, or a trusted well-established enterprise?
Old-school, modern, quick, solid, lean, green, friendly, huge or whatever you like, you get to choose how your company looks, just like you get to select your wardrobe, haircut, shoes and smile.
Make a great first impression that lasts.
Your graphic design logo design experience will be most successful if you consider these things and discuss them with your graphic designer:
What is the demographic of your potential customer?
Who are your main competitors? What makes your company different from your competitors? Do you have preferred colors, or existing brand colors? What feeling or mood would you like your logo to create? Will your logo be used primarily for the web, print, or both?
What are some existing company logos that appeal to you?
Your logo design should be simple!
There are several different types of logo design to consider and all can be effective. Your unique situation may lend itself to some and exclude others.
Some graphic logo designs include an identifying object directly related to your name or industry; some include a recognizable object not associated with the company name or industry.
Some logos are typographic solutions only, without an image, but the best of this kind work if the name is short or can be reduced to a few letters.
The goal is for customers to interact with your brand in a way that forms an immediate and lasting emotional connection, building brand loyalty.
When you are ready for a new identity, or perhaps to refresh your current brand, give us a call. 719-338-5237
Logo design style sheets and usage guides
If you have staff or others using your new logo for any purpose, we can provide a simple guide, spelling out the rules for using it in correctly to keep everything consistent and on-brand.
Social Media Marketing
A good b2b marketing agency uses social media marketing for both inbound marketing and outbound marketing for digital marketing.
Customized campaigns are built around your Master Marketing Message, Your Story.
The in house marketing team of a full service marketing agency will take the specific facts and benefits of your Master Marketing Message and create several social media posts for each one.
Each of these social media posts will include three key items:
- A captivating image, (photograph or graphic), that illustrates that specific fact and benefit. This image is designed to capture your audience and make them want to read more.
- Text aimed at your audience, telling them first of all that you are talking to them, like “Technology Companies”. Then an explanation of the specific fact and benefit of the social media marketing post.
- Finally, and very important for your lead generation and sales funnel, is a call to action with a link to a landing page on your web site where they can engage with you to find out more and make a buying decision.
One of the facts about social media marketing is that you should post each of these specific posts many, many times.
Quality leads will come from your audience being exposed to your message over and over until they immediately recognize your brand messaging.
Repeating your business brands in this way, creates trust and gives you a competitive edge in customer acquisition.
Measurable results come from repetition of the same recognizable marketing message and is one of the key principles of establishing you as an industry leader.
Social media is a constantly evolving form of marketing and is an important tool in establishing your digital footprint by your full service agency.
Ad design that sells
Incognito is a creative advertising company specializing in manufacturing marketing and B2B advertising.
Our ad design focused on selling your products and services to your ideal customers, while reinforcing your branding and image.
Effective advertising has to stand out from the rest of the ads and make the reader want to know more, to contact you and become a customer.
In order to accomplish this we refer back to your marketing strategy; who makes the buying decision, what makes you different from your competition and how your customer will benefit from choosing your product or service – what’s in it for them.
We begin with a specific product, service or offer from you to them.
Then we create a simple, arresting combination of words and images to get their attention and let them know you have the solution to their problem.
A good ad design can only have one offer.
Keep your message clear and simple by offering only one item as the main focus because there is already a world of clutter and you want to stand out.
Incognito’s creative advertising is built around an age-old proven structure that hasn’t changed no matter what new technological delivery system is used.
The basis of this structure is your story.
We begin with a powerful graphic representation of your product or service or the problem faced by your audience. This is in tandem with a short headline telling them you are speaking to them and understand their problem.
The next part is an amplification of the headline, giving a little more clarification of the solution, providing clear expectations in your clients.
Then the body copy or text of the graphic design of an ad is a combination of facts about the product or service and a translation of those facts into the benefits of buying and using your solution.
We’re back to what’s in it for them and why they should buy.
Finally, there is a strong call to action with your phone number, e-mail address, website and address if needed.
Focus on sales while reinforcing your brand
Your advertising should appear in a consistent graphic design format every time.
Use the same typeface for headlines and body copy, similar placement of the photos or illustrations, colors and especially your logo and contact information.
This design process reinforces your identity and branding so your ideal customer knows without thinking that it is your ad and you stand for quality, accuracy, fast turn-around or whatever is your brand identity.
Our ad design is creative and we have won awards, but that is not our goal.
We don’t try to be cute or clever just for the fun of it.
However, some of our graphic designers uses unique images and concepts usually not associated with your industry or product in order to get attention and stand out – as long as it tells your story and sells your product.
As a creative advertising agency, we also help you select the best print of digital media to reach your ideal customers in the publications, online newsletters and websites where they go for information about your kind of products and services.
So if you’re looking for creative graphic design in Colorado Springs with its main focus on selling, you’ve found it.
Graphic Design Colorado Springs, CO
Logo Design and Branding
Powerful images tell your Story with emotional force.
Incognito’s graphic design employs the psychology of attraction, breaks rules to get attention and is focused on simplicity and clarity. It is not design to win awards, but design to communicate your unique Value and get results.
Dress your business up for future sale
You may not be thinking of selling your business, but if and when you do it should look attractive, have a positive brand image, strong recognizable logo and consistent graphic standards.
High quality graphics give your business and products extra credibility and are important in creating demand.
It could be the deciding factor in convincing those who are considering purchasing or partnering with your business.
A top graphic design company like Incognito Marketing can help you dress up your business for a future sale.
Your Story Told, Your Product Sold.