It is not design to win awards, but design to communicate and get results.
Incognito marketing approaches graphic design as a tool to communicate your compelling marketing message in keeping with your marketing strategy and branding to motivate response from your prospects.
Unlike other graphic design companies, we are not out to win awards or just to be cute or clever. Sure, we’ve won our share of awards over the years, but our graphic design services are focused on communicating your marketing message to your prospects and doing it in a way that makes them want to know more about you, and ultimately become your customer.
The job of a graphic designer is to solve a problem, the problem of how to quickly and clearly communicate your sales message to your ideal customer. Often the problem is that your message is too complex, (because you know too much about your products and processes), to be quickly understood by people with less detailed knowledge no matter how smart they are. You don’t want to make them work to understand because you will lose them. So our graphic design services have a foundation on simplifying complex concepts for the masses.
We are professional listeners. We listen to you and then we design.
No one knows more about your business than you, so we ask questions and listen to you and then begin the graphic design. It is a tried and true process that assures the success of every project.
Working with you, we dig down to identify your ideal customer as closely as possible. These are the people who make the buying decision for your products and services. Defining them as design engineers, production supervisors, general contractors, OEMs, male or female, age, education, geographic region, company size, etc., will determine the direction of the graphic design we create. The attractive power of your story.