We are professional listeners.
We listen to your input, then we design.
No one knows more about your business than you, so we ask questions, listen carefully and pay attention, research your organization, your customers and competitive brands.
Working with you, we dig down to identify your ideal customer as closely as possible.
These are the people who make the buying decision for your products and services.
Identifying your clients as design engineers, production supervisors, general contractors, OEMs, male or female, age, education level and focus, geographic region, company size, etc., will determine the direction of the graphic design we create.
Once we have created a vision of your world and your services, and established your design needs, then we begin the graphic design, the creativity.
It is a tried and true process that assures the success of every project.
We are known for specializing in the attractive power of your story.
Design to attract Your Ideal Customer.
Keeping your target audience and ideal customer in mind, we carefully craft a compelling combination of powerfully engaging photographs or illustrations with clear, concise text to connect on both an emotional and intellectual level with the viewer.
Whether it is a logo, website or advertisements, our design team communicates on more than the visual level: they also work to stimulate the senses and emotions of your customers.
Some images make customers nostalgic for past experiences or feelings, other images make you look forward with hope to something fresh.
Incognito’s graphic designers leverage the emotional power of images, shapes and colors in creating intrigue and excitement.
We craft tempting designs that solve problems, innovative graphic design that is both smart and effective to make you stand out and get noticed.
Ours is good design that wows, that works, that makes a big impact and helps you get attention in crowded markets, build brand awareness and increase sales.
Our graphic design services create smart, innovative communication tools, including websites, logos, signage, trade show graphics, product literature, company product catalogs.
It is design that makes a difference.
Your story told, your product sold.
Incognito is a graphic design studio, specializing in logo design.
It’s what we do as part of the complete branding and marketing strategy for B2B manufacturing marketing.
Your logo and the branding message it conveys, provide powerful incentive for your ideal customer to choose your product and services over those of your competition.
A new logo distinguishes your business from others in your industry and enhances brand loyalty.
So as you can see, a graphic design company will need to understand what your own business, your services and your products stand for and what branding and strategic marketing message you want to communicate with your logo.
What is your branding message?
Do you want to be seen as high tech, innovative and progressive, or as a trusted well-established enterprise?
Old-school, modern, quick, solid, lean, green, friendly, huge or whatever you like, you get to choose how your company looks, just like you get to select your wardrobe, haircut, shoes and smile.
Your new logo should attract the right customers.
Make a great first impression that lasts.
Your graphic design, new logo design experience will be most successful if you consider these things and discuss them with your graphic designer:
What is the demographic of your potential customer?
Who are your main competitors? What makes your company different from your competitors?
Do you have preferred colors, or existing brand colors? What feeling or mood would you like your logo to create? Will your logo be used primarily for web design, print, or both?
What are some existing company logos that appeal to you?
What is it about your old logo that you want to avoid in your new logo?
Do you want your new logo to keep certain parts of your old logo, like general shape, logo colors or typography?
Many times, small businesses and large companies want an updated version of their old logo to be used as their new logo.
Our graphic designers need to know all of these things in order to create a design for your brand.