Incognito is a logo design company.
It’s what we do as part of the complete marketing strategy for B2B manufacturing marketing. Your logo design and the branding message it conveys, provide powerful incentive for your ideal customer to choose your product and services more often than those of your competition. It distinguishes your business from others in your industry and enhances brand loyalty.
So as you can see, a logo designer will need to understand what your company, your services and your products stand for and what strategic marketing message you want to communicate with your logo design. What is your branding message? Do you want to be seen as high tech, innovative and progressive, or a trusted well-established enterprise? Old-school, modern, quick, solid, lean, green, friendly, huge or whatever you like, you get to choose how your company looks, just like you get to select your wardrobe, haircut, shoes and smile.
Make a good first impression that lasts.
Your graphic design logo design experience will be most successful if you consider these things and discuss them with your logo designer:
What is the demographic of your ideal customer? Who are your main competitors? What makes your company different from your competitors? Do you have preferred colors, or existing brand colors? What feeling or mood would you like your logo to create? Will your logo be used primarily for the web, print, or both? What are some existing company logos that appeal to you?