Strategic Messaging and Branding
We help you define your ideal customers, (and decision makers), determine what they want and need, clarify what makes you different and how they will benefit, (what’s in it for them). Then we craft a Master Story to be used in all marketing, advertising and communications.
Your story, combined with consistent logo usage, graphic style, colors and message result in a positive memorable brand.
Website Design & Development
Many websites look nice, but are not clear about what the company does or why you should buy from them. They have confused the technology with the story.
It’s all about the story.
You have 5 seconds to capture the attention of a viewer on your home page.
Based on your Master Story, we design and build a website that communicates quickly what makes you different.
Of course, websites have to be easy to navigate, download quickly and work across all platforms, but without the Story, they are just technology.
Traditional advertising is not dead. The major brands continue to invest in it because it still works.
When combined with your website, print ads, direct mail, corporate image/product brochures, television, radio and outdoor reinforce your brand identity and build trust.
Incognito helps you determine how much of your budget should go to traditional advertising and selects the appropriate media to effectively reach the right people.
We then design your advertising to tell your story with powerful words and pictures.
Graphic Design and Logos
Powerful images combined with the right words, colors, shapes, textures and composition tell your Story with emotional force.
Incognito’s graphic design utilizes the psychology of attraction, breaking rules to get attention, but is always focused on simplicity and clarity.
It is not design to win awards, but design to communicate and get results.
Technology changes constantly, creating new formats for your message.
What does not change is your Story.
Incognito’s copy writing clearly communicates what makes you different and how those differences into benefits, (what’s in it for them).
We write copy in house and also contract with outside copywriters, based on the style required. (technical, humorous, medical, political, etc.)
Photography & Illustration
Worth a thousand words . . .
Images show and sell with clarity and emotion, demonstrating your Story.
Incognito creates images of products, locations, people and processes in house and with the help of outside photographers and illustrators.
Here’s How it Works – Our three step process:
- First, we create a strategic message about what you do and what makes you different – better than your competition.
- Second, we translate these facts into benefits, so your selected target market knows how they will be better off by doing business with you, . . . what’s in it for them.
- Finally, we combine the words with photographs, illustrations and strong graphic design to clearly communicate your story to the right people at the right time and place. (Websites, print, ads, logos, radio, television, direct mail, social media, press releases, etc.)
This is your story.
We craft it and we stick to it.
Your story is our primary product.
Everything else is a delivery system for your story.
What’s in it for you?
- Get new customers.
- Keep the customers you have.
- Increase order size and frequency.
Our goal is to create profit for you by attracting the right kind of new customers, keeping profitable customers and increasing sales to both.
Positive results depend upon a clear, simply presented story of what makes you different and how your ideal customer will benefit from those differences.
Your ideal customer should be clearly defined to accurately craft your story, just as when you go fishing, you decide if you want catfish, trout or marlin. The type of fish you want determines the bait, (Your Story), as well as where and how to present the bait to the fish.
Similarly, your ideal customers’ needs, wants, hopes, etc., will determine the most attractive kind of bait to create in words and pictures. (marketing message – Your Story).
Today, it is more difficult than ever to show what makes you different, but without this compelling story, your chances of attracting and doing business with your ideal targeted customer will be reduced.
Want a single project and don’t need an overall strategy?
Let’s say you just need a logo designed, or a brochure, or printed material, or presentation graphics or a website.
We can take care of just about anything you need. Graphic design is one thing we’re really known for as well as writing, photography and advertising.
So whatever you have in mind, give us a call. We’re ready when you are: 719-338-5237
“Incognito is exceptional. Greg designed our logo and was very patient as we went through several iterations. He also designed an incredible marketing brochure for the company. Top notch! “
Alex Senkoff, M.D. / Veritas Management Group
“Greg is great at taking the information and coming up with ideas, . . . he knows how to present products that are difficult to present and promote, . . . has created good response to trade journal ads in a field where you usually don’t get responses.“
Robin Mason / VP Sales & Marketing / Velcon Filters
“Greg’s greatest strength is that you can give him a direction and he takes it over from there. You can turn him loose and trust that it will be done and done well.“
Milt Sommers / President & CEO / Drummer Tweeds