B2B Marketing Agency for Lead Generation.
We show prospects how you solve their problems, so they want to buy from you.
Incognito is a B2B Marketing Agency.
We handle your marketing so you can sleep at night.
We create customized digital marketing campaigns designed to increase your website traffic, generate qualified leads and enhance customer acquisition.
Our creative agency marketing services include: Marketing strategy, web development, web design and management, social media marketing, email marketing, marketing automation and others combined as integrated marketing communications.
Incognito does all the heavy lifting, so you can sleep at night.
It could be a turning point, changing the future of your business.
What is a b2b marketing agency?
A business to business (b2b) marketing agency is different than a business to consumer (b2c) marketing agency, because the b2b agency actively markets your products and services exclusively to other businesses, not to consumers.
Businesses buy for business reasons.
So, b2b marketing agencies need to create website design, social media, digital marketing and public relations to attract the attention of business leaders for clear business reasons like lead generation, customer acquisition and client engagement.
For business, it is all about sales, cash flow, profit and growth.
Individual consumers buy for personal reasons.
A b2c marketing firm appeals to just about any consumer who might want or use a consumer product or service for their own personal reasons like fashion, fun, play, home repair or entertainment.
B2b advertising agency for manufacturing marketing.
As a full service b2b marketing agency, we create integrated marketing communications designed to speak to your target audience, generate qualified leads and increase customer acquisition.
For more than a decade, Incognito has used our deep expertise to engage in lead generation b2b marketing services for industry, marketing for manufacturers, engineering and technology companies.
B2B decision makers are aware of their business needs; to create demand, build brand identity, generate qualified leads, and accelerate growth, while monitoring marketing spend.
Unlike other marketing agencies who focus on selling retail products to consumers, Incognito is a b2b marketing agency and knows how to sell your products and services to other businesses.
Marketing strategists at b2b marketing agencies utilize multi-channel lead generation tools to improve brand messaging and enhance lead generation from future customers.
B2B Marketing for Lead Generation and Revenue Growth.
The b2b sales cycle is longer than consumer sales cycles. Typically, sales operations depend on a b2b marketing agency for digital marketing services and the creation of a sales funnel for lead generation.
The elements of the sales funnel created by the creative agency will include: market research, web development, search marketing, website design, social media marketing, email marketing, brand identity, brand strategy, paid media, public relations, digital marketing, marketing automation and strategic consulting.
These marketing solutions are based on business intelligence, industry trends, and are designed for demand generation.
Incognito Marketing is a full service industrial engineering marketing agency, and full service industrial manufacturing marketing agency.
We do all the heavy lifting for you.
We help you compete on Value, not on price.
Your Value is how well you solve your customers’ problems.
Value isn’t price.
Value is how well you solve customers’ problems so they can sleep at night.
As a b2b marketing agency, Incognito creates a marketing strategy and tools, like web design, that communicate your unique Value, so you can avoid competing on price.
When you compete on price, it is a race to the bottom, because there will always be someone who will do the work for less.
Trying to win bids on price alone will reduce your profit margin and could make you go out of business.
No two services or products are alike.
We help you discover, clarify and communicate what makes you different and better than your competition.
Qualified leads come from reaching your ideal customer prospect with your Master Marketing Message and brand strategy, what you are known for in the mind of your ideal customer.
The job of a creative agency is to convince your target audience that you understand them and know how to solve their problems.
This makes you more valuable than your competition in the mind of your prospects, and allows you to compete on your value, rather than competing on price.
Incognito understands B2B Marketing (business to business).
Your decision makers may be design engineers, production managers, purchasing, general contractors, owners, operators and on and on.
As a b2b marketing agency, we do market research to identify and describe your ideal customer’s personas.
Developing your company’s buyer persona helps you understand them as people, to learn how they make their buying decisions.
Creating ideal customers’ buying persona allows you to create content that appeals to them.
Your ideal customers are those who pay full price, buy often and are a pleasure to work with.
These people have a wide variety of problems to solve and business goals to achieve.
We show how you solve those problems and reach those goals.
We get to know your business, your competition, your target market and what makes you different, . . . Your unique Value, Your Story.
Top marketing agencies know it’s all about your story, your compelling marketing message that tells how you solve the users’ problems.
The best looking web design will not get the results you want without a powerful story.
We call it your Master Marketing Story.
Performance marketing and the best web design is built around telling a story about what you offer, who you serve, what makes you different and a better choice than the competition, and how prospects will benefit from buying your product or service.
The single most important part of your story is that you understand your prospect and have a solution for their problem.
We take your Master Marketing Story and break it into specific facts. Next, we write, or translate, how each of those facts is a benefit to your customer or end user.
For instance, one fact may be that your machinists have an average of twenty years experience.
This could translate into a benefit like, “There’s little we haven’t seen before and we have the knowledge to solve almost any production problem that comes along. So, you can rest easy that your project will work right the first time, saving you expensive downtime.”
Then we communicate the benefits of your value to your customers, making you their logical choice.
This lead generation is the result of marketing strategy, creative digital marketing and marketing automation.
That’s what a b2b marketing agency does.
Lead generation for electronics-based technology companies, engineering and manufacturing companies is often a matter of translating complex technical content and acronyms into more simple language that is easily understood by potential clients who are not technical people.
As a full service agency, conduct interviews with the technologists in these companies to gain a thorough understanding of the concepts, terms and acronyms commonly used in the industry.
Then, our in house marketing team translates the results of these interviews into simple, succinct language that is easily understood.
This is used as the basis for creating your Master Marketing Message/Story.
Effective demand generation from digital marketing requires that you gather and use industry and customer research.
The b2b marketing agency conducts research to identify competitors, buyers, business trends, and your unique capabilities in order to hone your marketing strategy for effective customer acquisition and identify possible new markets.
In an outbound marketing strategy is where you create content; social media marketing, email marketing web design, digital marketing and other marketing solutions in a sales funnel that increase your brand’s awareness.
This outbound marketing strategy is like fishing for your target market in a lake, using your content as the bait.
They hear about you, go to your website, contact you, and make a purchase.
An inbound marketing strategy is where you make yourself known to people who are already interested in the products and services you offer.
This inbound marketing strategy uses your website as a central point for information about the industry you serve.
You provide them with interesting, informational and educational content to stay at the top of their awareness.
Search marketing is important to make inbound marketing work because the goal is to attract people naturally, pulling them in through search engines, social media to engage with you to close with inbound sales systems.
Social Media Marketing
A good b2b marketing agency uses social media marketing for both inbound marketing and outbound marketing for digital marketing.
Customized campaigns are built around your Master Marketing Message, Your Story.
The in house marketing team of a full service marketing agency will take the specific facts and benefits of your Master Marketing Message and create several social media posts for each one.
Each of these social media posts will include three key items:
- A captivating image, (photograph or graphic), that illustrates that specific fact and benefit. This image is designed to capture your audience and make them want to read more.
- Text aimed at your audience, telling them first of all that you are talking to them, like “Technology Companies”. Then an explanation of the specific fact and benefit of the social media marketing post.
- Finally, and very important for your lead generation and sales funnel, is a call to action with a link to a landing page on your web site where they can engage with you to find out more and make a buying decision.
One of the facts about social media marketing is that you should post each of these specific posts many, many times.
Quality leads will come from your audience being exposed to your message over and over until they immediately recognize your brand messaging.
Repeating your business brands in this way, creates trust and gives you a competitive edge in customer acquisition.
Measurable results come from repetition of the same recognizable marketing message and is one of the key principles of establishing you as an industry leader.
Social media is a constantly evolving form of marketing and is an important tool in establishing your digital footprint by your full service agency.
The concepts, designs, images, offers and call to action of the posts you create for social media are easily resized and used for advertising design and in the design of printed materials.
Email Marketing enhances your digital footprint.
Email marketing works in the same way as social media, but the difference is you own the list of people receiving your message.
You know them and they know you.
An important piece of your integrated marketing communications and digital marketing services, email marketing can deliver measurable results for revenue growth.
Our b2b marketing agency experience includes:
- Professional services
- Manufacturing (OEM and Contract)
- Commercial construction
- Custom molded cable assemblies
- Architectural mill work
- Aircraft maintenance equipment
- Injection molding
- Heat treating
- Water purification
- Precision measurement sensors
- Medical devices
- Oil field equipment
- Toxic waste disposal
- High tech
- Filtration systems . . . and more
We are an engineering marketing agency.
We know how to get B2B marketing done.
“Greg Snyder knows the challenges faced by small businesses, as he is one himself. He also is passionate about manufacturing and helping small manufacturers develop and implement effective (and cost effective) marketing programs. I have worked with Greg for many years and he always exceeds the customers’ expectations and delivers much more than promised.“
Chris Stone / Project Manager / RMTAAC, The Rocky Mountain Trade Adjustment Assistance Center / Boulder, Colorado / www.rmtaac.org
Why We Focus on American Business & Manufacturing:
American business and manufacturing create good jobs and bright futures for workers, their families and our nation.
That is why as a full service b2b marketing agency, we focus on creating a b2b marketing strategy for companies that make things in America.
As a business owner or manufacturer, you are a vital part of the American Dream.
For each person you employ, you have a direct impact on the economy. Your jobs provide food, clothing, medical care and shelter, as well as college educations, weddings, retirement, . . . a good life.
Plus, economic ripples radiate from your company as your employees do business in their community, creating and maintaining additional jobs. So, your company has a positive impact on tens of thousands of citizens of our great land.
That is what we care about.
It is why we developed ways to help American businesses survive and thrive. In addition to providing marketing services, we have worked to help welding and machining students at Pueblo Community College.