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One of the Top Colorado Springs Web Design Companies.

Powerful WordPress web design Colorado Springs.

Incognito is a digital marketing agency in Colorado Springs, CO, with as many years’ experience as there have been digital marketing services building websites.

We’ve been crafting effective websites for manufacturing, engineering, B2B professionals and other select companies from the beginning, embracing all the advancements in technology as they develop.

The end result is your website design will run smoothly and look beautiful across all platforms, delivering your marketing message on your web pages to your ideal customers wherever they are, and getting more leads.

Our web development is driven by your marketing strategy and works with your other internet marketing, social media marketing and search engines to reach your target audience.

Incognito Marketing: One of the Top Colorado Springs Web Design Companies

Incognito web designers imagine a website as a sphere floating in space.

We see the outer surface of this sphere has having an infinite number of doors allowing users to access your marketing strategy content at the core.

These openings represent the search engine words and phrases selected by the web designer during the development process, and also the navigation buttons of the web design.

When a visitor searches for one of these words or phrases, search engine optimization, (SEO), directs a website search engine through the appropriate door on the imaginary sphere, to the web page about your company they need to read in order to make a buying decision.

We recommend including a search engine optimization campaign for all website development.

Top web designers use a three-level marketing strategy.

Our WordPress websites employ these three levels:

Incognito Marketing: One of the Top Colorado Springs Web Design Companies

Level One is your home page.

It uses simple, powerful graphics and headlines to quickly capture the imagination of the visitor with the message that you understand them, and have solutions to their problems.

It is much like an ad, designed to hook the visitor.

You have only three to five seconds to make your visitor want to know more.

This means the top of your level one web page determines whether or not visitors stick around to dig deeper and buy from you, or move on to a competitor’s web page.

Top web designers use navigation buttons/links to lead visitors to a web page containing information on level two.

The navigation is related to the site map, which is a listing of all the pages in the web design, and is used by search engines to catalog and link to your online presence.

Incognito Marketing: One of the Top Colorado Springs Web Design Companies

Standard items for web development: A good web design company will also include the company logo, contact information and navigation buttons at the top of the level one web page. The same information should be located in the same location at the top of each web page across the entire website design.

This allows visitors to easily access all the information on your web site from any web page on desktop and mobile devices.

Level Two is the main navigation of your web site.

This second level of your web design takes your visitor into more detail on specific topics in your marketing strategy.

It is a mixture of images, charts, graphs and text explaining how you solve the visitors’ problems.

Each web page on this level can be a landing page linked to your social media marketing posts.

This level takes the visitor deeper into the details of what you do, what makes you different, (and better), from your competition and how they will benefit from your products and services.

Level Three is the secondary navigation of your web site.

Many of your web site visitors will want more detailed information.

This is the level of your web design where they will find the most detail, including more explanations, charts, graphs, comparisons, flow rates, specifications, etc.

This level is key for your prospects to make buying decisions.

You need what a good web design can do for you, get more leads.

It connects you to the biggest marketplace the world has ever seen, reaching prospects that never would have heard of you, generating more leads and attracting new customers.

Our web design is a combination of marketing strategy, graphic design, branding and technology.

Good website design begins with thinking like your ideal customer.

Your ideal customer is one who pays full price, buys often and is easy to work with.

The first step in website design is defining the structure based on your knowledge of what your customer wants and needs, and the problems you can solve for them.

We break your information into sections that make sense to the user. This creates the main navigation links on your website design, helping your prospects easily find what they need to make a buying decision.

Don’t obscure the story with technology.

Many website designers will give you a website design that looks nice, but it is not clear about what the company does or why you should buy from them. We can’t emphasize enough that good web design is defined by having a strong, quickly understood message in line with your marketing strategy!

As a digital marketing agency, Incognito Marketing builds WordPress websites based on the key message points of your marketing strategy.

This approach focuses on your story, not on the technology.

The technology is only a delivery system for your story.

It’s all about your story.

Top website design companies know it’s all about your story, your compelling marketing message that tells how you solve the users’ problems.

The best looking web design will not get the results you want without a powerful story. We call it your Master Marketing Story.

The best web design is built around telling a story about what you offer, who you serve, what makes you different and a better choice than the competition, and how prospects will benefit from buying your product or service.

The single most important part of your story is that you understand your prospect and have a solution for their problem.

You have 5 seconds to capture the attention of a viewer on your home page.

Based on your Master Story, we design and build a website that communicates quickly what makes you different and why they should buy from you rather than your competition.

Website design is more than how your company, products and services look; it’s about meeting your business objectives while giving your users a smooth, memorable experience. Your website will look and work great while moving you closer to your goals.

Your website has to be easy to navigate without making the visitor think too much to find what they want to know. It should download quickly and work across all platforms, but without the Story, they are just technology.

WordPress web development that performs.

Your website plays an important role in your business – whether it’s there to generate qualified leads, provide the latest information about your services, or get new clients through more website traffic.

Web design for every device: responsive websites.

Our Colorado Springs web designers develop powerful, effective WordPress websites that are sleek, easy-to-navigate and generate more leads whether your target audience is local businesses, across the country, or around the world to increase your website traffic.

Mobile friendly, responsive web development.

As you know, web development has evolved far beyond desktop computer viewing. More and more often, people are searching the Internet on tablets and smart phones and other mobile devices, so you need a mobile friendly, responsive design.

We build responsive websites, so your site automatically adapts your content to display correctly according to the screen size of the device.

Our responsive websites are compatible with mobile, tablet, and desktop browsers. They are built using the best web standards to ensure compatibility across all popular browsers and devices.

From desktop to tablet to smartphone, your site will look like it was built for any device.

At Incognito, our web developers build dynamic, feature-rich websites customized for your organization. Each Incognito website design is tailored to fit your company’s unique requirements, resulting in easy to manage professional websites designed to grow with your business.

How many pages should you have on your website?

That’s a good question.

There is no right answer, but top web designers usually agree that the answer lies in your story.

The all-important Master Marketing Story should appear on the first level or home page along with powerful graphic design to attract attention.

From there, the Master Marketing Story should be broken into individual topics as needed to keep it simple and convince the visitor that you are the best choice.

Each of these individual topics should be a web page in your web design.

Search engines want to know a single key search term or phrase for each page, so they know how to catalog the page and rank it in search engine results. So, you need a web page for each of the topics of your story.

This also creates pre-designed landing pages for social media marketing posts, email marketing campaigns and other digital marketing efforts.

So, the answer to the number of web pages needed is; as many as it take to tell the story and provide the search engines with the information and structure they understand.

Updates to Incognito WordPress websites are quick and easy.

In addition to being a web design company, we can also keep your website and search engine optimization up to date.

Web development is always changing to meet the needs of your customer and new features, products and services offered by your company.

So, when you need to add or remove images, edit text or tweak the structure to reflect changes in your marketing strategy, we will get it done for you.

Or, if you prefer, you or your staff can make updates in-house because the WordPress Content Management System (CMS) is easy to learn and easy to use.

In this way, members of your own staff can make updates and keep your website up to date quickly with little down time and no need to pay outside service providers.

Training included.

We’ll teach you and your team everything they need to know to manage your website like professionals.

Search Engine Optimization.

In order to appear near the top of search engines results, we strongly suggest Search Engine Optimization (SEO) for all web development projects.

Your marketing strategy should include the goal of appearing on the first page of results from search engines because the further back you are in the results, the less likely you are to be found.

SEO should be included at the beginning of the WordPress web development process, so it is search engine ready from the start.

Effective web development needs the right web hosting.

Incognito marketing uses dedicated WordPress web hosting designed specifically for this web design platform.

It has multiple, redundant backup to keep your business website up and running and high level security to keep it safe from hackers.

With our managed hosting plan, we keep all updates and plug-ins up-to-date and fix problems as they arise to keep your message in front of your prospects.

Incognito Marketing: Web design in Colorado.

Digital Marketing Services and beyond.

Incognito Marketing is more than a web designer.

As an internet marketing agency, Incognito Marketing enhances your online presence with marketing strategy, social media marketing, captivating graphic design, search engine optimization, online marketing, web hosting, logo design to create and increase brand awareness, video production, email marketing, and photography.

We also offer our marketing expertise through custom consulting on a full range of services online, including marketing strategies, social media marketing, internet marketing and web design services.

We want to meet your business needs and have a long relationship as one of your trusted service providers.

Your story told. Your product sold.

Let’s Talk

Web Design Colorado Springs